Year: 2025 | Month: December | Volume 13 | Issue 2

Behavioral Economics and Artificial Intelligence with Sustainable Development with Perspective of Agentic AI for Banking in Ethical Practices

P.K. Paul Ananta Kumar Gupta Tatayya Bommali Rohit Kumar Pal Gangotri Ganguly Sanjukta Chakraborty Biswajit Satpathy and S.K. Sharma
DOI:10.30954/2322-0465.2.2025.8

Abstract:

Behavioral Economics is a fascinating and dynamic field that pushes the boundaries of traditional economic theory by challenging the notion that individuals always behave rationally to maximize their utility. By weaving together insights from psychology, cognitive science, and classic economic principles, behavioral economics sheds light on the often perplexing ways in which our biases, emotions, and social influences lead us to make seemingly irrational choices. Behavioral Economics has wide range of applications viz. Public Policy and Governance, It’s truly fascinating how governments harness the power of behavioral insights to foster positive social behaviors! Thanks to AI, we can enhance savings plans and investment strategies through more effective nudging. Behavioral Economics is also impacting Sustainable Decision-Making and Behavioral Interventions and that is towards more environmentally friendly concerns. Implementing green defaults, like automatically choosing sustainable energy providers, could really encourage proenvironmental behavior. Artificial Intelligence (AI) is revolutionizing the landscape of sustainable development with its incredible potential to transform our world. By incorporating AI-driven solutions



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International Journal of Applied Science & Engineering(IJASE)| Printed by New Delhi Publishers

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