Effective contemporary strategic decisions are very important in order to create effective and efficient European Higher Education institutions. The contemporary implementation of strategic communication directions in higher education sector is a serious factor that can affect the global higher education system, as may influence the educational management decisions to create change. Managers should behave with respect to the overall education system and its norms to development their organisations with sustainable solutions. The designing of contemporary plans should be seriously investigated by managers based on examination of a local population and culture of a country. The data collection methods that have been used to examine the topic were mainly received from interviews and questionnaires. All the results, data analysis and interpretation are presented analytically on this article. The implementation of contemporary managerial strategies for European higher education institutions needs well planned strategic innovative decisions to avoid any negative impacts that occur during the implementation of them. The implementation of Contemporary Strategic Communication Decisions for European Higher Education Institutions needs responsible managers as well as serious leaders that their behaviour and personal development can influence the survival and growth of an organisation which is operating in a very competitive global business environment. The multicultural European business environment can only create organisational change when contemporary positive results arise thru the offer of innovative solutions which can be supported

by an overall well planned and designed strategy.